{Split topic} On continuing support for AutoHotkey 1.0

Discussion about the AutoHotkey Foundation and this website
Coco
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Re: {Split topic} On continuing support for AutoHotkey 1.0

Post by Coco » 01 Jul 2014, 11:42

From a marketing/branding standpoint, the best non-programmer reason is: AHK v1.1 is actively developed. Most people (programmer or not) will lean towards something that offers a level of insurance/security/support and also a sense of 'newness'. E.g.: "I'll buy this camera, it has more megapixels", "I'll buy this phone, it has a newer version of Android/iOS or it has 2.5 GHz compared to 2.2 GHz"

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tank
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Re: {Split topic} On continuing support for AutoHotkey 1.0

Post by tank » 01 Jul 2014, 11:58

exactly Coco. I wouldnt ever mention the juicy bits unless its someone that clearly wants to know and i would first hit the generic stuff
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Re: {Split topic} On continuing support for AutoHotkey 1.0

Post by guest3456 » 01 Jul 2014, 21:51

Coco wrote:From a marketing/branding standpoint, the best non-programmer reason is: AHK v1.1 is actively developed. Most people (programmer or not) will lean towards something that offers a level of insurance/security/support and also a sense of 'newness'. E.g.: "I'll buy this camera, it has more megapixels", "I'll buy this phone, it has a newer version of Android/iOS or it has 2.5 GHz compared to 2.2 GHz"
Of course. But this isn't even in question.

The problem is that most new users will not even make the choice. The choice is made for them with the download links at the other, more prominent domain.


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