The original logo has always looked outdated to me. I've always felt it doesn't do the script language justice. The documentation, the forums and things like that are very functional, but AHK deserves a more modern "flare" (Which doesn't necessarily mean there should be flames in the logo).
A lot of nice work seems to have been done already, personally I like how clean
philou's suggestion is. I like much of what kweso and neXt have done.
I also agree with enguneer that the ease of use and functionality of the website shouldn't be degraded just to make it look prettier. Graphic artists have a tendency of embellishing content so much that it looses focus (Small fonts, small pictures, too much whitespace, too many distractions etc). I think the current main page of <!-- w -->
www.autohotkey.com<!-- w --> is great in terms of function(!!) and I don't think very much needs to change to make it easier on the eyes.
The AutoHotkey community is huge and this sort of graphical work is perfect for a competition. We should try to somehow entice a few popular websites to announce such competitions. The people at
www.lifehacker.com might be interested, or perhaps <!-- w -->
www.DeviantArt.com<!-- w --> or similar web-developper community websites? It would be a chance for upcoming artists to show off their skills to a large audience and add something important to their CVs.
In any case, I think the best approach would be that a few of the most active contributors to these forums (Chris, moderators and other VIP) announce such a competition, give people some time to send in contributions, have the community vote for the 2-3 best ones and then either make a new final vote or let the winners cooperate to upgrade the design of the logo, the standard icons and the website.
I think there's a lot that could be done, I think that things should be scaled up a notch from more or less random contributions in the forums to a more planned and structured competition-like affair. Perhaps such an "event" would even be worthy of its own website:
www.ahkdesign.com (and that existing users of the AHK forums wouldn't have to register anew to cast votes).
Wait, what do you mean nobody asked me!? :shock: